How To Get Targeted Traffic
The study of “How To Get Traffic To Your Website” is simultaneously simple and complex. Tenure in the industry plays a part in determining where you, I or they rank on the continuum.
What is he talking about? Okay, Okay. Let me start over.
We who are new in the industry find that getting traffic to our website is very complex, expensive and a bit frightening. On the other hand, your favorite guru says, “ah, it’s a piece of cake.” Do you agree with those two observations? Good. Let’s back up, now and consider some basics to this subject.
Is It Really In The List?
Everyone knows “the money is in the list.” Right? Wrong? Yes! The money is in the pockets of buyers who visit your website. You have to sort through the people on the list to find buyers and to help them become your customers.
Why does anyone come to your website? More than likely, they are looking for something. Duh! Why did they think your website might have what they want? Probably, the titled name of your website said to them, “come on over, I can help you.”
What happens if prospective buyers find that your website is not what they thought is was? They leave, forthwith and you’ll probably never see them again. In this instance, everything you have done and all the money you spent to draw those prospective buyers to your web site was wasted. Bummer!
My mother used to tell me, “haste makes waste.” My mother had many wise sayings like that and she was always right. Therefore, I suggest, perhaps the wasted effort and money we discussed in the above results from our haste to get our website on line. Lesson learned: think carefully about the prospective buyers you want to find in the traffic to your website.
Before prospective buyers decide where they will go shopping on the internet, they probably do some kind of search for the item(s) they seek. Therein lies the reason we spend so much of our resources trying to get the best “keywords” for our site.
You really don’t care about the preferences of the search engines. However, you do want ample keywords in your website’s title, header, body and links, describing the content of your website. Think about words or phrases a shopper might use in a search to find your product or service. Then experiment and test your keywords, to find the very best choices to invite targeted traffic to your offered product or service.
Mostly, this is an exercise of common sense; just pretending you are the shopper. Sprinkle all those familiar keywords all over your website. When the search engine spider visits your website, it will find those good words and pass the information to the search engine database.
With all that work and just a little bit of luck (strategic planning), the shopper will find your website on page one of the search results. This time, the shopper is not disappointed, nor does she leave. Now, your list includes a buyer in the traffic to your website. Now, you can make a sale! That’s much better, isn’t it?
…Or In The Content? To be continued………….
*Jerry Dill, Preston, Idaho
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